Unipartner sponsors executive lunch with Brad Smith, President of Microsoft!

After being at COP26, Brad Smith, President of Microsoft, came to Lisbon for the Web Summit.

Today, we had the opportunity to hear his view and insights during an executive lunch held by Câmara de Comércio Americana and sponsored by Unipartner. At the lunch, Brad had a conversation about digital sustainability with Andy Brown OBE, CEO of Galp, moderated by Pedro Duarte.

The President of Microsoft shared a few key thoughts that will definitely make us think and act:

· Our top-down goals require bottom-up solutions

· The world needs new technology to reach net zero

· Digital is a major contributor and accelerator

· We can’t manage what we can’t measure

· We must move from pledge to process

Achieving a more sustainable and responsible future requires a purpose alignment and a collective commitment to innovation and adaptation.